Creating A Science/Technology Communication Program

Presented by Professors Stephen Zeigler, Lynn Koller and Steve Master

 

In 1985, the faculty of the Communication Program at Embry-Riddle Aeronautical University re-structured the curriculum to toward the university’s strengths – something any university program can achieve to its own unique advantage. New courses were added, each designed to provide a specific skills set. Science/Technology Communication brings scientists to lecture each week on their research. Students produce technical articles for general audiences. Environmental Communication students produce multimedia texts about ecology and physical space. Aviation/Aerospace Communication students learn digital and print journalism. Contemporary Issues in Science emphasizes debate skills. Program enrollment has dramatically increased, and graduates find that the skills they take to the workplace are in high demand. The panel will discuss how a niche program is created and sustained.

 

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